Activision Blizzard is a global video game development company known for the creation of popular games, such as Call of Duty, World of Warcraft, and Guitar Hero. It is one of the main computer and console game publishers throughout the world. The vision of this company has been lead by the CEO, president and director, Bobby Kotick and one might wonder what is Activision CEO Bobby Kotick up to today?
His company merged with Vivendi Games in 2008 through his influence. This move put him in the position of CEO of the new company Activision Blizzard. Because of his influence in creating the merger, market capitalization over thirteen million rose dollars and it elevated shareholder returns by an amazing twenty-eight percent.
Kotick is recognized internationally for his work with promoting independent studios and creative talent. He created the Independent Games Competition that awards $ 500K in prize money to small developers who continue to show a passion for game development.
Because of his love for the gaming community, he looked for changes that would benefit them. For example, he lobbied the British government to give Activision tax incentive because of the investment and support given by the company to British game developers. In another supportive move, he also advised Sony to lower their price on Playstation 3 consoles or he would no longer make games that are compatible to it.
To the leader of this company, independent game development promotion is imperative for the continuation of video game creation. Kotick has cited that many other video game development companies swallow up independents, whereas his company believes in enhancing the vision of independent developers. He, however, currently denies accusations by others that he does the same thing.
The strong will and determination of this CEO has enabled Blizzard to rise as a leading publisher of video games. He uses his savvy business techniques to do this. Right now, the company is enjoying its highest profits ever.